Since John Lasseter stepped up to became the chief creative officer at Disney, you can see his influence in releasing refreshing, light and lovely children's entertainment not only monopolized by Pixar, at which he was also a big wig. Winnie the Pooh was a franchise long overdue for an uptick for today's youngest of youths, but the result in the new feature Winnie the Pooh movie doesn't come across the slightest bit as overly commercialized with money-grubbing intent. It seems made with an organic care and reverence for the original material, as close to the look and feel and conventions that worked for the series before. It's definitely nothing you haven't seen before, and doesn't do anything to break new ground. But at a solid G rating, you'd be hard pressed to find more child-friendly movie material all year. Generally, yes, it's not really for adults the way that general Pixar fare fires on all cylinders of possible demographics. It's for kids. But there is the occasional joke thrown in here and there of Spongebobian maturity to keep the parents generally entertained.
At a brisk 70 minutes, jam packed to the brim and ending on a note that never feels too soon or as if they stretched it out as far as they can, Winnie the Pooh is a tenderly crafted addition to the Pooh universe that should provide appropriate counter-programming to the major summer blockbusters of this year and perhaps leave Zooey Deschannel with a Best Song Oscar coming out of it all.
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